In Turkey, several traditional banking terms can be difficult to differentiate for users. For example, money transfer within the same bank is called havale while a transfer to another bank is called EFT. Insights showed that these distinctions created uncertainty in the information architecture and made it harder for users to select the correct journey.

This work was part of a one year project conducted with Spring Studio. As the MVP, a new money transfers dashboard was designed. The most commonly used transfer types were surfaced on the dashboard through progressive disclosure and recent transactions were highlighted since users typically transfer money to the same recipients. An ability to save recipients as payees was also introduced.

Application tracking pages were designed for both mobile and web channels. Users could view the current status of their card applications with detailed explanations. To support consistency across the product, card status information was also added to the cards list so users could quickly understand the progress of their applications.